Privacy Policy of efRouting Group Inc.

At efRouting Group, we value and respect your privacy. This Privacy Policy outlines how we collect, use, store, share, and process personal data from individuals who interact with our platform. It applies to personal information collected through our website, mobile applications, online forms, job applications, email or SMS communications, software, and any other efRouting products or services (collectively referred to as the "Platform").

For users outside the United States, please be aware that any information you provide, including personal data, will be processed and stored on secure servers located in the U.S. Your information will be handled in accordance with this Privacy Policy and U.S. regulations, which may differ from the privacy laws in your region.

We are committed to safeguarding your data and ensuring transparency regarding how it is collected and used. This Policy explains your rights and choices regarding your personal information, as well as how to exercise those rights based on the applicable laws in your jurisdiction.

Acceptance of Privacy Policy

By accessing the efRouting Platform or using any of our services, you acknowledge and agree that your personal information will be managed as outlined in this Privacy Policy. Your continued use of our services, as well as any privacy-related disputes, is subject to this Policy and any additional terms governing the use of our Platform. These terms may include limitations on liability and guidelines for dispute resolution.

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or new service offerings. Any modifications will be posted on this page, and if significant changes are made, we will provide appropriate notice. By continuing to use our website or services after updates are published, you accept the revised terms. We encourage you to review this Policy regularly. If you do not agree with any part of this Policy, please refrain from using our Platform.

• Data We Collect And How We Get It
• How We Use Your Information
• Why We Collect Your Data
• Who Handles Your Data?
• When And How We Share Your Data
• How Long We Keep Your Data
• Cookies And Tracking Technologies
• Your Data Rights And Choices
• Children’s Data Policy
• Handling Sensitive Information
• How We Protect Your Data
• Contact Us
• State-Specific Privacy Rights

1. Data We Collect And How We Get It

“We”, “us” or “our” means efRouting Group Inc., with its principal place of business located at 1850 Eller Dr 33301-3087 Fort Lauderdale, FL US 33316-4202.

The type of personal information we collect depends on how you interact with efRouting, the Services you use, and the choices you make. We collect information from various sources, including:

• Directly provided information (data you submit to us).
• Automatically gathered data (collected via tracking technologies).
• Third-party sources (data from business partners or external services).
• Inferred or generated data (derived from other collected information).

Some of this data may be classified as "personal information" under applicable laws. Please note that certain information may be visible to other users of our Services, depending on your privacy settings.

efRouting is a platform designed for commercial use by businesses, organizations, and individual professionals operating within the trucking and logistics industry. It is not intended for use by general consumers seeking personal transportation services or unrelated purposes.

By accessing our services, you acknowledge and agree that consumer protection laws intended for household or personal use may not apply. Unless explicitly protected by law, any information you provide:

• Has been or is intended to be made publicly available by you.
• Originates from widely distributed sources such as company websites or advertisements.
• Has been shared with a third party without audience restrictions.

Therefore, such information is not considered personal data under relevant legal definitions.

If you are asked to provide personal data, you have the right to decline. Additionally, you may adjust your browser or operating system settings to limit automatic data collection. However, restricting or declining certain information may affect service availability and functionality.

1.1 Information You Provide to Us

The type of personal data we collect depends on your engagement with efRouting, the features you use, and your preferences. Some of this data may be classified as "personal information" under applicable regulations.

• Account and Profile Details: Name, email, mailing address, phone number, company affiliation, professional credentials, payment details, and taxpayer identification.
• Demographic Data: Age range, gender, and industry-related identifiers.
• Payment and Billing Data: Payment card information, banking details, and transaction records for purchases or financial transactions.
• Employment & Business Information: Employer name, job title, and business contact details.
• Uploaded Content & Files: Data, media, or documents uploaded to the platform, including images, forms, and communication records.
• Feedback and Ratings: User reviews, survey responses, and interactions that help improve our services.

1.2 Business Use Disclaimer

1.3 Automatically Collected Information

• Transaction and Subscription Data: Details related to your use of our services, such as account activities, purchases, names, addresses, regions, timestamps, and billing amounts.
• Device and Usage Data: Technical data from browsers, devices, or applications, including IP addresses, system specifications, geolocation data, browsing behavior, and interactions with our services.
• Search and Navigation Data: Information about your activity on our Platform, such as pages visited, time spent, navigation paths, referring URLs, and post-visit destinations.
• GPS Location Tracking: If you grant permission, we collect precise GPS location data directly from your device to enable features such as real-time vehicle tracking, optimized routing, and location-based service suggestions. This GPS tracking is essential for the functionality of certain services provided to drivers and fleet managers. You can disable location sharing through your device settings at any time, but this may limit or prevent access to key features of our platform.

1.4 Additional Data Sources

We collect certain types of data automatically to improve service functionality and user experience:

• Transaction and Subscription Data: Details of service usage, purchases, or account activities, including names, addresses, regions, timestamps, and billing amounts.
• Device and Usage Data: Information from browsers, devices, or applications, such as IP addresses, system specifications, geographical locations, browsing activities, and service interactions.
• Search and Navigation Data: Logs of visited pages, time spent on services, return visits, referring websites, and post-visit destinations.
• Location Tracking: If this feature is enabled, the app may access your device’s precise location using GPS and other location sensors. This connection remains active while the app is in use, allowing real-time tracking. We use this information to optimize routing, provide accurate directions, monitor trip progress, and improve the efficiency of the services we offer.

Location Data Handling

To improve transparency, we specify the following regarding location data:

• Storage: Location data is securely stored in our systems using encryption protocols.
• Retention: Location data is continuously stored and retained to allow users to access and view it in the future. This information remains available as long as the account is active or until the user chooses to delete it.
• Third-Party Sharing: Location data is never shared with third parties without explicit user consent, except when required by law or for service functionality.

Location tracking can be disabled via device settings, though certain service features may be limited as a result.

2. How We Use Your Information

To provide the best experience possible, we may need to share your personal data with select third parties as part of our Services. By using our platform, you acknowledge that sharing certain information is necessary for interactions with other users and for the functionality of our offerings. We take careful measures to ensure that data sharing is conducted securely and in accordance with applicable laws and regulations.

Key Reasons for Using Your Personal Information

Delivering and Enhancing Our Services

Your data helps us maintain, secure, and refine our platform. This may involve sharing essential details with relevant third parties to facilitate seamless interactions. Such interactions may include:

• Connecting users within the efRouting network.
• Ensuring payment processing and transaction security.
• Enabling customer support and troubleshooting.

Performance Insights and Troubleshooting

We analyze user engagement, measure system performance, and address potential issues to improve the reliability and efficiency of our Services. This includes:

• Monitoring server uptime and load performance.
• Identifying and resolving system bugs or connectivity issues.
• Enhancing platform stability through proactive diagnostics.

Personalized Recommendations

We tailor your experience by suggesting relevant Services and customizing content based on your preferences. This may involve:

• Recommending optimized routes, based on usage patterns.
• Displaying industry-related content or relevant offers.
• Providing user-specific notifications to improve engagement.

Marketing and Promotions

Your information allows us to share promotional content, special offers, and event invitations aligned with your interests. We may also use it to manage:

• Loyalty programs and rewards.
• User surveys and feedback initiatives.
• Advertising campaigns through third-party marketing partners.

Users may opt out of receiving promotional communications at any time.

These messages may be personalized based on your interactions with the Platform to better reflect your preferences and interests.

We may send marketing messages if you have requested information from us, made a purchase, signed up for our communications, or provided your details when registering for a promotion or contest.

Additional Marketing Disclosures

We may send marketing communications (such as newsletters, promotions, service announcements, and updates) if you have subscribed to our communications, signed up for a promotion, or expressed interest in our Services. These communications may be tailored based on your engagement with the Platform and may include product offers, service updates, and event invitations that we believe may interest you.

We will only send such communications if:

• You have provided us with your contact information (e.g., email, phone number) through newsletter signup, purchases, service usage, or promotional registrations, and
• You have not opted out of receiving these communications.

You can unsubscribe from marketing messages at any time using the “unsubscribe” link provided in our emails or by contacting us at support@efrouting.com. Even after opting out, we may still send you non-promotional communications such as account updates, security alerts, or responses to support inquiries.

We will seek your express consent before sharing your personal information with any third party for their direct marketing purposes.

Industry Research and Analytics

We may use aggregated or anonymized data to generate market insights, industry trends, and business intelligence that enhance our offerings. This process ensures that:

• No personally identifiable information is disclosed.
• Insights contribute to industry advancements and innovation.
• Business strategies are refined based on data-driven analysis.

Other Business Purposes

In some cases, we may request your explicit consent to use your information for specific activities or as required by applicable regulations. Examples include:

• Compliance with legal obligations and regulatory requirements.
• Mergers, acquisitions, or restructuring activities.
• Collaboration with industry partners for approved initiatives.

We take privacy seriously and only share information when it is essential for the operation and continuous improvement of our Services. For further details on how we protect your data, refer to our How We Protect Your Data section.

3. Why We Collect Your Data

Our collection, processing, and sharing of personal information are based on the following legal principles:

• Consent: We collect and process your information only when you explicitly agree to share it with us. This includes actions such as signing up for our services, subscribing to marketing communications, or enabling location tracking in the application. You have the right to withdraw your consent at any time through your account settings or by contacting us.
• Legal Compliance: Some data processing is necessary to comply with applicable laws and regulations. This may include tax reporting requirements, transportation compliance mandates, regulatory audits, or responding to legal requests from authorities.
• Legitimate Interests: We use your data to improve user experience, optimize trucking routes, and analyze service performance. However, we ensure that such processing does not override your privacy rights. For example, we may use performance analytics to enhance our platform but will not share your data with third parties for marketing purposes without explicit consent.
• Protection of Individuals: In situations involving fraud prevention, security threats, or illegal activities, we may process personal information to protect users and prevent harm. For example, this may involve verifying identities to prevent fraudulent use of our platform or detecting suspicious activities.
• Legal Requests and Obligations: If required by law, we may disclose data in response to a valid court order, subpoena, or regulatory request from government authorities. All disclosures will be made in compliance with applicable legal frameworks, such as GDPR in the European Union or CCPA in the United States.
• Service Performance: Certain data is essential for the functionality of our services. For example, location data may be required to provide optimized routing suggestions, recommend fuel stations along your route, or enhance fleet management operations. Users can manage these settings within the application to control how their data is used.

4. Who Handles Your Data?

In most cases, efRouting is the primary entity responsible for handling and processing your personal information when you use our Website or Services. However, there are exceptions—this Privacy Policy does not apply when we process data on behalf of our customers as a service provider or data processor.

If you’re using our Services through an organization that manages its own data policies, we recommend reviewing their privacy statement and reaching out to them directly for any inquiries regarding your personal information.

5. When and How We Share Your Data

At efRouting, we may share your personal information under certain circumstances, including with your consent, to fulfill transactions, or to provide and improve our services. Below are the ways in which we may share your information:

• Public Information: If you voluntarily share personal details on our platform, those details may be collected and used by third parties. When you disclose such information, you authorize efRouting to share certain details—such as your name, email, phone number, employment history, and location data—publicly or with relevant third parties.
• Organizations You Engage With: By using our Services, you may indicate a willingness to share information with third parties also using the platform. In such cases, you direct efRouting to disclose relevant data to those parties. We encourage you to review their privacy policies for more details on how they handle your data.
• Service Integrations: If you integrate efRouting with third-party services, those providers may share certain relevant data with us and vice versa. However, we do not store passwords for third-party services but may require API keys for integration.
• Service Providers: We work with trusted partners who help us process payments, provide customer support, manage security, analyze data, and perform marketing operations. These providers may operate in different regions, including the U.S.
• Affiliates: We may share information with subsidiaries and related companies when necessary to operate and enhance our Services.
• Payment Processing and Transactions: To access certain Services, you may need to provide payment details (e.g., credit card or bank account information). While we do not store full payment details, our payment processors and third-party partners may retain this information for future transactions. We take steps to ensure security but cannot guarantee complete protection from unauthorized access.
• Security & Fraud Prevention: We may disclose personal information to detect, investigate, and prevent fraud, security threats, or illegal activities. This includes working with other companies or authorities when necessary.
• Legal Requirements: If required by law, court order, or law enforcement, we may disclose personal data to comply with legal obligations.
• Business Changes: In the event of a merger, acquisition, sale, or corporate restructuring, your information may be transferred as part of the business transition.

6. How Long We Keep Your Data

The retention period for your personal information depends on the type of data, its purpose, and applicable legal or regulatory requirements. We follow a structured approach to data retention, ensuring that information is stored only for as long as necessary.

• Purpose-Driven Retention: We retain your personal data for as long as it is needed to provide our services, maintain business operations, and fulfill contractual obligations. Once the data has served its intended purpose, we either securely delete or anonymize it to prevent identification.
• Legal and Regulatory Compliance: Certain types of data may be retained for extended periods to comply with legal, tax, accounting, or regulatory requirements. For example, transaction records and billing details may be stored for a legally mandated duration.
• Business and Security Considerations: In some cases, we may retain data for a reasonable period beyond its immediate use to resolve disputes, enforce our terms, prevent fraud, or address potential security incidents.
• User Control and Deletion Requests: If you request data deletion, we will process your request in accordance with applicable laws and our data retention policies. However, some data may be exempt from deletion if it is necessary to comply with legal obligations or resolve outstanding matters.

We regularly review our data retention practices to ensure that personal information is not stored longer than necessary. If no longer required, data is securely erased or anonymized to safeguard your privacy.

7. Cookies and Tracking Technologies

We and our service providers utilize cookies, pixel tags, web beacons, and other tracking technologies to enhance our websites, analyze traffic, and understand user interactions. If your device settings allow, we may also collect geo-location data automatically.

A cookie is a small data file sent to your browser and stored on your device when you access our site. These cookies enable us and third parties to:

• Track site activity,
• Recognize your device to save preferences and keep you logged in,
• Deliver personalized content,
• Preserve session data,
• Enhance user experience.

You can manage cookie preferences through your device settings. However, disabling cookies may limit certain website functionalities.

8. Your Data Rights and Choices

Depending on applicable laws, you may have the right to:

• Access, update, correct, or delete your personal information,
• Withdraw consent for data processing,
• Request details on how your data is processed.

To exercise these rights, email us at support@efrouting.com.

Opt-Out Options 

To opt out of direct marketing or third-party data sharing, contact support@efrouting.com or call (530) 848-0573. If you opt out, we may still communicate with you regarding account-related matters.

If you request that we cease sharing your data with third parties, this will only apply moving forward. For prior data sharing, you must contact the third parties directly. If you do not wish for any data sharing, do not use our services.

9. Children’s Data Policy

Our Services are intended for general use and are not designed for children. We do not knowingly collect, process, or store personal information from individuals under the age of 13.

• Parental Consent Requirement: If you are below the legal age of majority in your jurisdiction, you may only access and use our Services with the explicit consent or supervision of a parent or legal guardian.
• Unintentional Data Collection: If we become aware that we have unintentionally received personal information from a child under 13 without verified parental or guardian consent, we will:
1. Use the information solely to notify the child (or their parent/guardian) that they are not permitted to use our Services.
2. Take immediate steps to delete the data from our systems.

Reporting a Concern: If you suspect that a child under 13 has provided personal information to us without proper consent, please contact us immediately at support@efrouting.com, and we will take appropriate action.

We are committed to protecting children's privacy and complying with all applicable data protection laws, including the Children’s Online Privacy Protection Act (COPPA) and other relevant regulations.

10. Handling Sensitive Information

We do not require or process sensitive personal information unless explicitly requested or mandated by law. Please refrain from sharing details such as:

• Financial account credential
• Government-issued identification number
• Health or biometric data
• Political, religious, or philosophical beliefs

If such information is required, we will clearly indicate the need for its collection and ensure that appropriate safeguards are in place.

11. How We Protect Your Data

We implement robust security measures to safeguard your personal information against accidental or unlawful destruction, loss, alteration, unauthorized access, or disclosure. Our approach includes:

• Physical Security: Restricted access to facilities and secure storage of sensitive data.
• Technical Safeguards: Encryption, firewalls, and secure servers to prevent unauthorized access.
• Firewalls & Network Security: We use AWS Virtual Private Cloud (VPC) and security groups to isolate and control network traffic.
• AWS Identity & Access Management (IAM): Strict access permissions and role-based policies help prevent unauthorized access to our systems.
• Administrative Controls: Regular audits, staff training, and compliance with industry best practices.

While we take reasonable precautions to protect your data, no system is completely immune to cyber threats. In the unlikely event of a data breach, we have response protocols in place to address and mitigate risks promptly.

For more information about our security practices, please contact us at support@efrouting.com.

12. Contact Us

If you have any questions regarding this Privacy Policy or wish to exercise your privacy rights as outlined above, please reach out to us at support@efrouting.com or by mail at: efRouting

• Attn: Legal, Re: Privacy Policy
• 1850. Eller Dr. Suite 402
• Fort Lauderdale FL 33316

13. State-Specific Privacy Rights

Certain provisions under the California Consumer Privacy Act (CCPA), Virginia Consumer Data Protection Act (VDCPA), Colorado Privacy Act (CPA), Utah Consumer Privacy Act (UCPA), Nevada Senate Bill 220, Connecticut Data Privacy Act (CTDPA), and other state laws require specific disclosures. These disclosures supplement our Privacy Notice and are effective as of 01/01/2025.

Categories of Personal Information Collected

efRouting collects personal information from consumers, including data gathered within the past twelve months, in accordance with applicable privacy laws.

Sources of Personal Data

We obtain personal data directly from users, data analytics providers, advertising networks, social networks, internet service providers, service providers supporting our operations. Additionally, we collect information automatically through cookies, web beacons, and other tracking technologies when users interact with our websites, services, or mobile applications.

No Sale or Sharing of Personal Data

efRouting does not sell or share consumer personal information, as defined under the California Consumer Privacy Act.

California Eraser Law

California residents under the age of eighteen (18) who have posted content on our digital platforms may request its removal by contacting us at support@efrouting.com. Please include details of the content’s location and confirmation that you posted it. We will make reasonable efforts to remove the post from public view or anonymize it, as required by law. However, complete removal cannot be guaranteed, as third parties may have republished or archived the content.

No Discrimination

efRouting will not discriminate against any consumer for exercising their rights under applicable state laws.

Virginia Consumer Data Protection Act De-identified Data Disclosure

In certain cases, we may use deidentified data. If we do so, we will maintain it without attempting to re-identify individuals or treat it as personal data subject to applicable regulations.